The RiskPoint Group Launches Rebranding Strategy
The RiskPoint Group unveils a new brand identity uniting both its brands RiskPoint and RP Underwriting and consolidating them in a dual branding strategy.
Following the RiskPoint Groups expansion to the United States in 2020 and introducing the RP Underwriting brand, a more unified branding approach would better reflect the business model of delivering cross border solutions to clients and partners globally. Today, the RiskPoint Group, trades under the name RiskPoint in Europe and RP Underwriting in the rest of the world.
The new visual identity is focused around the RiskPoint Groups core values and heritage, dating back to Hansen & Klein in 1917. The former brand identity was established in 2007 when the company was a start-up and rebranded as RiskPoint. Since then, the company has had significant growth, highlighting the need for a new identity that reflects today’s global company whilst still remaining loyal to the Nordic roots and culture.
The new visual identity is anchored in Nordic Nature, as a tribute to the RiskPoint Group’s Nordic roots as well as exemplifying a promise to deliver service excellence, long term commitment and peace of mind to clients, stakeholders and partners globally.
As we unveil our new brand identity, I’m excited to unite the company through our new dual branding strategy as well as the fresh and contemporary visual approach to reflect our standing as one of the largest MGUs in Europe. I’m incredibly proud of what we have built in our 17 years of operation and believe it is essential to ‘Embrace Change’. The RiskPoint Group brands will be represented by our 230+ experts and specialists spanning across 15 locations that every day aim to deliver the best insurance solutions to our clients. We now have a brand identity that express what we offer to our clients and reflects who we are – one company, regardless of specialism or geography, for the ultimate benefit of our clients globally.
About the RiskPoint Group
The RiskPoint Group is one of Europe’s largest Managing General Underwriters (MGUs), providing best in class insurance solutions to businesses and their advisors globally. The RiskPoint Group operates as RiskPoint in Europe and Asia and RP Underwriting in the rest of the world.
With 230+ employees and 15 locations in Europe, North America, and Asia Pacific, the RiskPoint Group employs expert underwriting and specialized, in-house claims teams within Accident & Health, Transactional Risk, Property & Construction, Renewable Energy, Offshore Upstream, and Liabilities, including Financial Lines, Cyber, and Casualty.
The RiskPoint Group is a Coverholder with Lloyd’s of London and is backed by a strong panel of well-reputed insurance companies.
